Advice to Improve Conversion Rate on Your Website

By | November 20, 2012

The larger the conversion rate of a web page, the more successful will be the website. However, the increasing conversion rate is the most important factor for your successful online business. To get a successful conversion rate, you need to focus on visibility, credibility, and online tactics for your website. Conversion can result in sales and can turn into profits.

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    • Make sure your site is easily accessible and user-friendly to the visitors. To make it easily accessible, you provide easy to access options in your website.
    • Add exact and clear pricing to your products and services in your website. These prices should match both on the product page as well as in search results. Setting of prices correctly will enable the customers to set their mind to purchase the products.
    • Never force users to provide their email addresses before letting them to access any information about your site.
    • To increase conversion, use large fonts and vibrant colors. You can also use these vibrant colors for promotion, sales, discounts and for reduced product prices.
    • Showing a privacy policy and explaining shipping procedures clearly can help the user trust you.
  • If you have a limited stock, let them know about availability of products. It will encourage them to know about the great deal.
  • Use appropriate images for your site so that you can connect with targeted customers. Adding human touch images can greatly increase your conversion rate as well as it boosts your traffic.
  • Whenever customer buys something online, you need to provide the information about when the product would be delivered.
  • Place all the information related to products in one page so that visitors can know the details easily without any difficult navigation.
  • Offer different payment options because not all people will have credit cards on hands.
  • Present the benefits of products and services to motivate and convince your visitors.
  • Always make sure that your website loads quickly.

These tips help improve your website conversion rate. Remember, you cannot force the visitors to buy a product but you can encourage them to buy it.