Wearing gold not only helps in enhancing strong emotional feelings but also helps in completing a woman’s appearance. It makes women perceive compassionate, beautiful, successful, and confident. Women who wear gold jewelry consider it to be an essential part of their appearance, and consider it as an important item instead of considering it just an accessory. There are also traditional occasions for wearing gold, like for marriage, religion, and family gifting.

Gold also has a constant financial value, which strengthens consumers’ decision when purchasing gold jewelry, and can sometimes be the reason why women mostly prefer gold to other jewelery or luxury items.

According to a study by National Jeweler magazine, the top ten reasons why women wear gold jewelry are:

  • Sentimental value
  • To feel better about self
  • Express personality
  • Be modern & up-to-date
  • Be cool and trendy
  • Make a good first impression
  • Look professional at work
  • Make a good impression on the men
  • Be admired and respected
  • Display wealth & status

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