SEO (Search Engine Optimization) is one of the hot topics for the auto motive dealerships. Search engine marketing is becoming more expensive, so the smart dealers need position themselves on the organic search engines section to get the most economies. The following are some tips to get the most possible clicks with the least amount of money.
- Hybrid SEO: In the recent days, hybrid search engine optimization campaigns for the auto dealership’s websites increasing. A hybrid SEO campaign includes the utilization of both offsite and onsite optimization techniques. It is enough having a proper SEO on a website in the past. Now the search engines looking more of relevant and high quality inbound links from other websites to your dealership’s website. Search engines are counting these links heavily as votes. For instance, if a blog about an auto repair has content about getting quotes, the search engines will consider this as relevant to auto repair in general. If there is a link to your dealership’s service department page in that blog post and the anchor text of link contains your dealership’s name, the search engine will consider this as a vote for your dealership’s service department page. Quality inbound links are much more powerful than any onsite SEO.
- Avoid unnecessary: Bigger was better up until recent, it is either in vehicle or in the SEO. Some of the auto dealerships websites are with hundreds or sometimes-even thousands of pages. A trait Google used to love, but now it is hurting the bulk content. Google still likes the content rich and relevant content pages. Google just does not look at inventory details page it anymore. With having indexed inventory pages, there are two major problems. Those are:
- The pages are usually not loaded with good content. If they do have some content, it is usually duplicated across several pages. For instance, if a dealer has fifteen new Ford cars, there is a chance that the pages are almost exactly alike except for price, stock number and VIN. These pages will quickly index and removed from the index as such quickly.
- The inventory pages are temporary. When the vehicles sell, the pages they were on either ‘404 page not found’ or become a redirect. This is one of the thing to do not like by the Google search.
There are some advantages with a high number of indexed pages (those are like long tail rankings), but in the automotive industry, negatives outweigh the positives. If the dealerships indexed pages are indexed now, have the provider either simply frame in inventory or set the robot.text file to nonindex.
- Keywords monitoring and optimization: Very few auto dealers are showing care about modifying optimized keywords. A good SEO campaign must need monitoring keyword rankings and adjustments to them when keyword goals are met. The optimization is an ongoing process. It involves continuous monitoring and adjusting. The average auto dealership website ranks for fifteen to twenty five keywords per make. In case of a well-optimized website will rank for 50 to 120 per make. With satisfactorily monitored and adjusted optimization, a dealership to rank for hundreds of keywords per make is possible.
Having the right amount of Meta descriptions, Meta keywords and content can be helpful little to your website to reach the top. Content on the auto dealership’s website should be around 250 words per page. Because search engines check at saturation of keywords as percentage rather than a tally, having heavy content can dilute website’s onsite SEO. Having insufficient enough can make it less valid.