It is important for the educational institutions to include the SMS advertising in their advertising strategy. SMS advertising helps the educational institutions in many ways, such as:

1. To give information of their courses to the students
SMS advertising helps the educational institutions to give their latest courses information for the students. Educational institutions can provide their courses information to the students of corresponding branches. It also helps the educational institutions to reach students staying at different places.

2. Cost effective and saves time
Nowadays educational institutions are spending high amounts of money to get many students. SMS advertising is a low cost advertising tool. By using this educational institutions can send the courses details to the right students,who are looking for such type of courses.

3. It helps to keep better relationship with the parents
Educational institutions are using SMS service to send the information regarding the students performance for their parents and to gain more loyalty from the parents. It helps the institution to send the fee remainders for their students and for the parents.

4. It helps the institution to give information regarding classes to the students
Educational institutions are using SMS service to give classes information for their students and to send the exam remainders.

In all the above ways SMS advertising helps a educational institution to promote their business.