The world is a small place and it is definitely getting smaller and more accessible with the advent of new technology. At first, it was the computer that would take you places with just one click of the mouse and now it is your mobile and the use of the internet on your mobile phone. Mobile internet usage growth in USA reached new heights in the year 2015 and in 2016 it crossed 225 million users. By the year 2020, it is expected to jump to the figure of 270 million users.
Using internet on the laptop is slowly becoming a thing of the past. With each passing day, the number of internet users on a mobile phone device is growing. If predictions are to be believed, then a significant number of internet users who use internet only through their phone will surpass the ones using internet on their laptops or personal computer or any other device. The year 2015 saw significant mobile internet subscriptions with broadband capability. In 2005, an interesting fact was that for every 100 people in the country there were 109 subscriptions. A big reason for the increased number of users is the rapid adoption of social media usage by people in all walks of life. It has played a substantial role mobile internet usage growth in the USA.
The increase in the use of mobile internet has greatly enhanced the use of as well as the popularity of the mobile applications. From social media apps to e-commerce apps as well as various gaming apps, the options are aplenty. The two very popular mobile application stores are Google Play which is accessible to the Android OS users as well as the Apple App Store for the iOS users. Social media apps like Facebook, Twitter are two of the most popular apps in terms of monthly traffic. In 2016, Facebook alone is said to have reached an average 149.6 million visitors. This did not come as a surprise as Facebook is one of the most popular social media apps on the mobile phone in the United States.
The use of mobile apps has largely contributed to the mobile internet usage growth in USA. Some of the other apps that are quite popularly used are YouTube, Pandora, Google Maps as well as Gmail. Users also like to access e-commerce websites, a lot of which have their own apps. Since it makes shopping so much easier, repeat customers like to use it for convenience. The revenue from retail is expected to increase substantially in the next couple of years because online shopping continues to be extremely popular.
The availability of affordable smart phones or the availability of ownership through monthly payment plans has changed the face of mobile usage in the country. Today an increased number of people depend on their phone for access to the digital world.